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2017 was a period in which records were broken for the automotive industry and ended with growth above expectations. Again this year, the total world automotive market increased by 2.9% compared to the previous year, and as a result, production and exports in Turkey increased significantly and reached the highest level in the history of the sector. Despite this increase in production and export figures, increases in the exchange rate, domestic As a result of the uncertainties in politics and the effects of the increases in MTV and SCT, there was a contraction of 2.74% in the domestic market. Increases in new vehicle prices directed buyers to the second-hand market, and with the effect of this, the Turkish second-hand market experienced a growth of 10.8% in 2017.
The effects of this increase in the automotive market are equally reflected in automotive technology. It is observed that OEMs in Turkey are also planning electric vehicle investments and business partnerships in Advanced Driver Assistance Systems (ADAS) and connected vehicle technologies as of 2018. Particularly, the new advantages provided by the Government in R&D and investment incentives on these issues motivate companies to invest in this direction.
In today's digitalizing world, automotive companies aim to increase productivity by keeping up with change and reducing operational and labor costs; It is a known fact that they want to create a competitive advantage in this context. The wind of change that started with Industry 4.0 affects not only OEMs but also all sub-industry companies and distributors in this ecosystem. Research shows that digital transformation is mostly adopted and implemented by manufacturing companies. Another point that these studies draw attention to is that this transformation should cover the entire value chain.
OEMs are not only involved in production; It can complete its digital transformation with an ecosystem that includes all factors related to production. As a part of the ecosystem, sub-industry companies can gain a competitive advantage by not falling behind in technology, as long as they can keep their stock quantities under control with increased quality through digital transformation, error-free delivery (ppm) and on-time delivery.
Market research has shown that the most successful companies are those that know their target audience best. For this reason, sector-focused analytical studies have resulted in an increase in innovative services tailored to customer needs. Accordingly, one of the ways to ensure customer satisfaction and loyalty is to create customer experience. For this reason, services and dealers need to move away from the store mentality and turn into digital showrooms. Applications that enable companies to maintain uninterrupted two-way communication with customers and respond to their needs instantly will undoubtedly return customer satisfaction and loyalty.
Research shows that 2018 will be a year in which automotive companies will complete and implement their digital transformation plans. Therefore, in order for companies to achieve their goals, they need to choose a technological business partner that can address their needs end-to-end.