The first step in Customer Relationship Management is to collect the necessary data. This means having the opportunity to analyze each customer individually, including customer profile, habits, expectations, location and regional information. As a result of analyzing the data, new actions and business plans are put into effect.

In the early years of Customer Management Applications, companies were content with contact information such as the customer's title, address and telephone, today much more details are needed. The journey, which started with the demographic information of the customer, led to the necessity of knowing the customer in every way over time, with the influence of marketing and sales activities. In addition to customer contact information, information such as the customer's shopping habits, complaints and suggestions, offers given to the customer, and the customer's orders are also included in the action area of the Customer Management. Customer Management Applications are fed from many channels. For this reason, it is very important to singularize the data coming from different channels and analyze them in a single structure.

The offers extended to the customer from the first meeting, the orders of the customer, the services received, the degree of satisfaction with the services, all of the marketing activities that should be done when there's not an activity for a long time since the customer's service renewal period are all within the scope of today's Customer Management Practices.

KoçSistem has been developing CRM applications for different sectors on many infrastructures for years. With its experienced CRM staff, the Company has developed and commissioned Call Center Application, sales and after-sales applications.